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$33
Less than $33 per day for DOMINATE. That covers a custom content strategy, AI-generated video via HeyGen, keyword research using real Google Ads CPC data, and 4 weeks of content posted across your chosen platforms. Three times a day. Every day.
All Questions
The Pipeline
Pricing & Billing
Platforms
Results
Getting Started

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The Pipeline
What exactly does the 9-step pipeline do? +
Your pipeline takes one input — your website URL — and runs 9 automated steps to produce 4 weeks of finished social media content. Step 1 reads your business and offer. Step 2 analyses your competitors. Step 3 pulls real Google Ads CPC keyword data. Step 4 builds a content strategy for your brand. Step 5 writes platform-specific copy. Step 6 produces AI video via HeyGen. Step 7 maps your content to relevant Facebook groups. Step 8 assembles a 4-week content calendar. Step 9 posts everything on schedule. You provide the URL. The pipeline does everything else.
How much work do I need to do once I sign up? +
Hands-free You submit your website URL and up to three competitor URLs at signup. That is the full extent of your input. The pipeline reads your business, builds your strategy, produces your content, and posts it on schedule. No briefs to fill in. No content to approve. No scheduling to manage.
How does keyword research work inside the pipeline? +
The pipeline pulls real Google Ads CPC data for your market. These are the exact search terms advertisers pay to appear next to — which means they are the terms your audience uses when they are ready to buy. Every post is built around those terms from the start. This is different from guessing trending topics or using generic hashtags. Your content is built on purchase intent data.
What is the Facebook group targeting and how does it work? +
The pipeline identifies Facebook groups where your target audience is already active. These are warm audiences — people who have opted into a community related to your market. Your content is mapped to those groups as part of your distribution plan. Most scheduling tools do not include this. Most agencies charge extra for it. Your pipeline includes it as standard across all plans.
What times does the pipeline post content? +
3 posts per day Your content goes live at 8am, 12pm, and 6pm across your chosen platforms. Three posts per day, every day, for 4 weeks. That is 84 posts per platform per cycle. On DOMINATE across 7 platforms, your pipeline produces 588 posts per cycle. All keyword-optimised. All platform-native. All posted automatically.
What is AI-generated video and why is it included free? +
AI video is produced for your content calendar using HeyGen. You do not need to appear on camera. You do not need to record anything. The video is generated as part of the pipeline and included in every plan at no extra charge. Most competitors charge separately for video production. At Magnum Mercatus, video is part of the standard pipeline output.
Pricing & Billing
Is $998/month worth it for a small business? +
Less than $33/day DOMINATE at $998/month works out to less than $33 per day. For that, your business gets a custom content strategy, AI-generated video, keyword research using real CPC data, competitor analysis, Facebook group targeting, and 4 weeks of content posted across your chosen platforms three times a day. A single freelance social media manager charges $2,000 to $4,000 per month and covers one platform. Your competitors are already doing this. The question is whether you are keeping up.
What is the difference between the three plans? +
All three plans run the full 9-step pipeline and include AI-generated video, keyword research, competitor analysis, Facebook group targeting, and 3 posts per day. The difference is platform count and strategy depth.
  • BASIC — $595/month: 1 platform of your choice. Full pipeline. Done-for-you.
  • SCALING — $799/month: 2 platforms of your choice. Full pipeline on both.
  • DOMINATE — $998/month: Custom platform selection from all 7. Custom content strategy. Priority pipeline processing.
Can I cancel anytime? +
Yes. Cancel before your next billing date from your account dashboard and you will not be charged again. Your pipeline continues to run until the end of your current cycle. No cancellation fees. No lock-in contracts. No penalty.
Do you offer annual billing? +
Yes. Annual billing saves 20% across all plans. BASIC drops to $476/month. SCALING drops to $639/month. DOMINATE drops to $798/month. You save $1,428, $1,920, or $2,400 per year respectively. Annual billing is available at checkout.
Are there setup fees or hidden charges? +
No setup fees The price shown is the price you pay. No onboarding fee. No platform connection fee. No video production fee. No keyword research fee. Everything is included in your monthly plan price from day one.
How is payment processed? +
All payments are processed by Stripe. Your card data never touches our servers. Stripe is PCI DSS compliant and uses 256-bit SSL encryption. You pay today and your pipeline fires within 24 hours of payment confirmation.
Platforms
Which platforms do you support? +
The pipeline supports 7 platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter / X, and Pinterest. BASIC covers 1 platform. SCALING covers 2. DOMINATE gives you a custom selection from all 7. Content is written platform-native for each channel — LinkedIn copy is not the same as TikTok captions.
Which platform should I choose on BASIC? +
Worth considering Choose the platform where your target audience is most active. For B2B service businesses, LinkedIn. For product-based businesses targeting consumers, Facebook or Instagram. For businesses targeting under-35 audiences, TikTok. For businesses with strong visual products, Instagram or Pinterest. Your competitor research will reveal which platform drives the most engagement in your market.
Why are my competitors on more platforms than me? +
Your competitors on 7 platforms reach your audience on every channel they use. A buyer who sees your competitor on Facebook, Instagram, and LinkedIn three times a day for 4 weeks builds brand familiarity before they ever visit a website. On BASIC with 1 platform, you reach them in one place. They reach them everywhere. DOMINATE closes that gap for $403 more per month than BASIC.
Does the pipeline write different content for each platform? +
Yes. Platform-native copy is a core part of the pipeline. A LinkedIn post is written differently to a TikTok caption. YouTube descriptions follow different SEO rules to Instagram captions. Facebook posts are structured for the Facebook algorithm. Every piece of content is written specifically for the platform it is posted on — not copied and pasted across channels.
Results
How long before I see results? +
Social media results build over time. Most businesses see measurable increases in profile reach and engagement within the first 4-week cycle. Brand familiarity with your audience builds across 2 to 3 cycles. Consistent posting at 3 times per day across your platforms signals to algorithms that your account is active, which increases organic reach over time. The pipeline is designed for sustained growth, not short-term spikes.
What if the content does not match my brand voice? +
The pipeline reads your website to extract your brand voice, tone, and positioning before writing a single word. DOMINATE includes a custom content strategy specifically built for your brand. If after your first cycle the content does not reflect your voice accurately, contact support and we will adjust the pipeline parameters for your next cycle.
Do you guarantee results? +
We guarantee delivery. Your 4-week content calendar is delivered within 4 weeks of your pipeline firing. Content is posted on schedule at 8am, 12pm, and 6pm. We do not guarantee specific follower counts or revenue outcomes — no honest marketing service does. What we guarantee is consistent, keyword-optimised, platform-native content going out to your audience every single day.
Is this better than hiring a social media manager? +
A social media manager charges $2,000 to $4,000 per month, covers 1 to 2 platforms, and posts 1 to 2 times per day. They do not include keyword research using live CPC data, AI-generated video, or competitor analysis as standard. At $998/month DOMINATE posts across your custom platform selection 3 times per day with all of the above included. The pipeline does not take holidays, get sick, or leave for a better offer.
Getting Started
What do I need to provide to get started? +
One URL Your website URL is all the pipeline needs to start. You also provide up to three competitor URLs to power the competitor research step. No questionnaire. No onboarding call. No lengthy brief. Submit your URL at checkout and your pipeline fires within 24 hours of payment confirmation.
How long does it take for my first content to go live? +
Your pipeline fires within 24 hours of payment. Your first 4-week content calendar is delivered within 4 weeks of your pipeline firing. Content then posts automatically at 8am, 12pm, and 6pm on your chosen platforms from day one of your calendar.
Do I need any technical skills or software? +
No. Everything is managed through your account dashboard. You do not need to install software, connect APIs, or manage any technical configuration. You submit your URLs at signup. The pipeline handles everything from there. Your dashboard shows your content calendar, posting history, and account settings.
What if my website is new or does not have much content? +
The pipeline works with any website. A minimal website still contains your business name, offer, and core messaging — which is enough for the pipeline to extract your positioning and build your content strategy. If your website is very sparse, providing three strong competitor URLs helps the pipeline fill any gaps in market research.
Can I upgrade my plan after I start? +
Yes. Upgrade from BASIC to SCALING or DOMINATE at any time from your account dashboard. Your new plan takes effect at your next billing cycle. The pipeline is updated to reflect your new platform count and strategy level from the start of your next content cycle.
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